Ideas to increase engagement with waze user (and improve waze ads value)
What I've noticed that sometimes Waze 'recommend' a certain plaze to visit.
I realize that this is an ad.
But since I don't have any need for it, so usually I ignore it.
But how about waze also give a certain benefit / added value to the deal that is exclusive ONLY in waze. Example: Disc 10% or buy 1 get 1 (and so on) from the mercant.
(If Exclusive deal is hard, then waze can work together with deal sites, like groupon and so on... but I don't know if its possible yet)
Then if the wazer go to that place, they can show it to the cashier to get the special deal.
Waze can track this by confirming the wazer location (he / she at the pin point location), Scan a QR code at the design place (using simple stand cardboard at cashier - this also can be a branding for waze) , or there is a mobile pop up deal, if the wazer in 5 meter range from the location (with a "Get Deal" Button).
Waze can also offer a 'add stop' if the wazer is in 100 m from the designed location (although this can be annoying - must test wazer response to this )
To make Waze more engaging, it can combined a point system in Waze (scanning QR code in designed place will add more point), and wazer can 'trade' that point for more feature (simple things like icon or more value deals with some online merchant).
Hope you like it.
I think that all for now.
Hope waze continou to grow strong.
Get more income to have more sustainability.
And most importantly: "Thanks" for the great and helpful app.