Andrey Boarskij
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Thanks for reaching out. Please note this platform is dedicated to ideas and suggestions for the Waze app. If your idea is for a Community platform like the Waze Map Editor, please submit it through the Community forum. If you need help using Waze, please click here to reach the "Waze support" page.
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An error occurred while saving the comment Remember that the success of advanced features depends on their usability and value to the end user. Strive to strike a balance between innovation and practicality, always keeping the user experience at the forefront of your development efforts. Regularly iterate on your app based on user feedback and changing market trends.
I was driving around Mexico with Waze and was always surprised by how few local brands there were in the app—the offer from the thread about sponsoring voices was just begging to be implemented. At the same time, I was developing my website with maps of secret Latin American roads, but the traffic from Tier 1 was burning out at a high cost. I came across this analysis https://richads.com/blog/what-is/tier-2-countries/ and immediately saw the potential of Colombia, Mexico, and Malaysia—they were already solvent, and the competition was lower. I reallocated my budget, conversions jumped by 70%, and I finally bought a good drone for filming routes.