I think if Waze advertised the App in particularly high traffic areas, Waze could ultimately get tons of new users and the ability to ease traffic. For example, I live in Williamsburg, Virginia and travel I-64 daily to get to work in Hampton. It's about 33 miles one way. Currently, I-64 is under construction to widen it. During the summer time frame, there are approximately, 20,000 more drivers on this busy section a day that are headed to Virginia Beach and/or the Outer Banks of North Carolina for vacation. You can imagine what happens in the stop and go traffic in that construction area should some one rear end another vehicle....a headache of a commute home!! I would advertise the Waze app on the billboards at the intersection of Jefferson Avenue and I -64 West. This in turn would help ease traffic, gain a ton of new Wazers (the majority not from this area) and help Waze expand with more users. Thanks for your consideration!