Waze needs a concerned, Jewish mother's voice to add to its collection of voices. Apart from existing voices, this voice will at random add comments like, "When are you going to drive to my house?", "Did you put on your seatbelt?", "When am I going to get to have grandchildren?" "Would it hurt you to slow down a little??" etc. This voice, would be known as "the voice" given it's superiority over other voices, giving Waze a personality millions of users could not resist as their daily companion.