PRICE MATCHING
Gas apps could provide the consumer with a way to start making gas stations compete with each other on pricing much like grocery stores, etc. I believe most retailers offer price matching and or acceptance of competitor coupons so maybe having these apps can start forcing gas stations to become a little bit more competitive within their communities. For the consumer that penny or two difference ultimately doesn't really make a huge difference to us but maybe also by doing this we can start teaching them to be less greedy because that penny across the thousands of people pumping gas at their station makes a difference. I was very angry to notice that a gas station in my neighborhood increased its prices by $0.20 overnight as we approached this holiday that to me is sheer and utter greed and completely taking advantage of the fact that they know many people will be traveling in their vehicles to spend time with family and enjoy a long weekend. Based on what I witnessed I will no longer give this gas station my business in any form and the one thing that is to our advantage is we have choices and this could make it easier for us to exercise those choices and maybe force their hands