Make the name of the company featured in the ads more prominent.
I think Waze is a fantastic product! Thanks for all the efforts that have gone into it!
I'm often presented with a pop-up when stopped, asking me if I've seen ads for any of the companies whose names are listed on the screen. I feel like 99% of the time, I don't recall seeing any of them.
I've noticed--and this may be the reason for the above--that often, when ads do pop up, the name of the company being advertised is hard to discern from the rest of the ad. I realize it's a small ad, but if companies want themselves and their products promoted, the ads need to be made differently, so that it's immediately obvious what company is being advertised.
I'm not a big fan of ads, but I am a big fan of Waze, and if ads help keep Waze going, then I hope that this feedback can help the ads become more profitable to the companies paying for them to be displayed.