Subject: Marketing Idea: Custom Waze Icon Bumper Stickers for Wazers
Dear Waze Team,
I hope this message finds you well. I’m writing to share a fun and engaging marketing idea that I believe could greatly benefit both Waze and its community of users: offering Wazers their custom Waze icon as a physical bumper sticker.
The Concept:
Many of us take pride in our custom Waze icons, whether it's the default icon or one we’ve chosen to reflect our personality on the road. My suggestion is to send Wazers a free bumper sticker featuring their custom Waze icon, which they can proudly display on their vehicles. This would be a one-time free offer for each user, with additional stickers available for purchase.
Why This Would Be Effective:
1 Enhanced Brand Visibility: By encouraging users to display their Waze icon on their vehicles, you turn each user into a moving advertisement for Waze. This increases brand visibility on the road and sparks curiosity among non-users.
2 Community Engagement: Waze users would love the idea of seeing their custom icon not just on the app, but in the real world as well. It adds a fun, personal touch to the driving experience and reinforces the sense of community among Wazers.
3 Social Sharing Potential: When users receive their bumper stickers, they’re likely to share photos on social media, tagging Waze and spreading the word organically. This can lead to increased user engagement and attract new users.
4 Memorable Marketing: It’s a unique and memorable form of marketing that extends beyond digital. Users are more likely to have a positive association with Waze when they receive a tangible, fun item like a personalized bumper sticker.
Implementation:
• Free First Sticker: Each Waze user can receive one free bumper sticker with their custom Waze icon upon request. This can be easily integrated into the app, where users can opt-in and provide their mailing address.
• Additional Stickers: Users who want more stickers, or stickers with different icons, could purchase them through the app or a linked online store.
I believe this idea aligns perfectly with Waze’s fun, community-driven brand and would create a lasting impression with users. Plus, it’s a simple way to extend the Waze experience beyond the digital realm and into the physical world.
Thank you for considering this suggestion. I’d be thrilled to see this idea come to life and would be happy to discuss it further if needed.
Blessed regards,
Hanco Rabie