Voice ads for road trips: let the navigation voice tell me where to eat
Driving Ibagué to Pereira in Colombia, a 5-hour intercity route I didn't know. Around 12:30 I was hungry. I never stopped — not because there was nowhere to eat, but because I couldn't tell what anything cost, and I wasn't going to pick up my phone to search at highway speed.
Waze already tells me about speed bumps, police and crashes by voice, because voice is the only channel that works while I'm actually driving. But every ad Waze shows me is on a screen I'm not looking at.
What I wanted to hear was one short line, in the same voice, at the moment it mattered:
"In 500 meters, Fonda El Arriero. Lunch from thirty thousand pesos. Parking available."
Distance, name, price. Same format as a speed bump alert. Under five seconds. Nothing to tap.
The price is the part that matters — that's the exact thing that stopped me from pulling over.
This would only make sense with tight rules: long trips only, not in your own city, one message per category per trip, safety alerts always first, and one tap to turn it off. If it gets noisy it ruins the voice, and the voice is why we trust this app.
Same idea works for fuel, restrooms and hotels on long routes.
— José Mauricio Sánchez Carrillo, Ibagué, Colombia