expanded search capabilities
I'd recommend using one to find business categories and specific brands along a route. This could also make Waze more attractive to getting business sponsors to pay a really low entry price per month to show up in those results. I wouldn't use the pay-per-click model. Just something like a $5/month charge. Sell it to them like buying a cup of coffee every month. There are ~1 million US businesses in core travel categories who would qualify for this kind of service.
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C Chapman
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