I would like to extend the already existing http://waze.to feature so that I can enter an address instead of a pure GUID. Maybe this would look like:
http://waze.to/?ll=38.62464092991612,-90.1847612857818&EventID=GUID

This would make it possible to auto generate links for my kids sports events and the sport clubs web-page. Like "We are having a game this weekend at arena X. Use this link to navigate: http://waze.to/?ll=38.62464092991612,-90.1847612857818&EventID=123456789"

Everybody that push that link will automatically share their destinations, and there will be no information like "Adam shares this drive". If sport-clubs starts automate this method, the usages of Waze will be higher