List search results by shortest time to arrive, not distance or location
right now if i search for a chain store (like starbucks) I get a list of locations. what i really need to know is which location will take me the least time to reach.

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Alex Avlonitis commented
Instead of just showing how far away a stop is, Waze should display how much extra time each option would add to your current route. For example, when searching for a place like “Chipotle near me” during a drive, Waze lists results based on distance from your current location. But distance alone isn’t useful if a closer location requires a long detour. It would be much more helpful — and in line with Waze’s purpose of saving you time — to show which stop adds the least total time to your drive, like Apple Maps does. This would help users make the most time-efficient choice.
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hen kestenboim commented
Help the driver who wants to go through a station (gas station, ATM, florist, etc.) before he reaches the destination to find the fastest route to the station and recommended that he should stop in order to save time and distance. (Optimal route calculation rules, including stops on the way)