You will likely want to hear an idea that will expand your audience and retain your current customer base.

Recently, I embarked on an excursion from Orlando, FL to Charleston, SC. It’s a fairly short road trip, but within those 6 hours, I wondered to myself how great it would be to see more than just the highway in front of me and the trees that lined the road. I quickly grew exhausted from seeing the same paved road, white lines, and billboard signs over and over again.

I turned to my boyfriend with two hours left on our trip and said, “There should be an app, or a feature on the GPS, that allows a road trip option.”

And that’s how I thought of Waze RoadTrip. An option on the Waze app that allows users to choose between a straight shot to their destination, or the option to take a trip with interesting routes and unique stops along the way.

When a user selects the RoadTrip option, Waze would alert them to stops for unique things to do, highly rated local places to eat, historical areas, as well as the closest rest stops and the usual stops such as gas stations, just to name a few ideas.

Furthermore, Waze would crowdsource from users who would add their own favorite stops and interesting facts about the places they’re driving through.

Finally, Wazers could check in to these places, so that others might choose to meet with them based on their mutual interests and close proximity at any given moment.

I realize this idea requires an investment by Waze and likely an integration with other existing platforms that offer a similar experience but require users to use separate applications. Waze RoadTrip will be worth your investment in creating a uniform platform that eases and pleases your user base.

I would like to discuss this, and several other ideas, that I believe will be very profitable to your company and require only imagination and understanding of user experience.