I work in advertising. We have a partner who wants to show baners on waze. That promotes looking at your phone while driving. Well what if you could talk to Waze or they could ask you what you need as you're approcahing. For example: GPS/Smart Fence with voice command/recognition asking "do you need gas?" Y - "there is a __ station in .5 miles". N - no response. Same w/ ATMs and food. "Are you hungry?" Y - "there is___ restaurant __miles." This allows waze to partner up with many vendors and have a lasting relationship promoting their brands. This also keeps drivers hands free and safe.