Delete the offensive ad
Waze would be better if the current tv ad was deleted. While the cartoon concept is cute, and the actor's voice is well done, I find the reference to children saying, or not saying the 4 letter word that rhymes with truck is very offensive. It has no connection with your product. Was it written by junior high school boys? Please do a better and more mature theme in future ads. I don't have your app and after viewing the ad will NEVER get it.
Tammy Condit
shared this idea
Great thinking! We’ll share with the team; they’re always interested in new feature ideas.
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Perry Swindle
commented
Stop! Your TV ad airs during Prime Time. Families have the TV's on. The ad is formatted as a cartoon. Children's interest is peaked and then you blast them with the inappropriate "rhymes," with duck. When you know your ad will seen by people of all ages, you have a responsibility to do the right thing. This ad is crass and has no place on TV. Your credibility and respect is lost when you lower the companies image.