Great Marketing idea for the Waze service
I would like to discuss a marketing idea for the Waze service, one that I believe represents the service perfectly. Please reach out to me so that I can share
Jean-Claude Bertrand
shared this idea
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Andrey Boarskij commented
I was driving around Mexico with Waze and was always surprised by how few local brands there were in the app—the offer from the thread about sponsoring voices was just begging to be implemented. At the same time, I was developing my website with maps of secret Latin American roads, but the traffic from Tier 1 was burning out at a high cost. I came across this analysis https://richads.com/blog/what-is/tier-2-countries/ and immediately saw the potential of Colombia, Mexico, and Malaysia—they were already solvent, and the competition was lower. I reallocated my budget, conversions jumped by 70%, and I finally bought a good drone for filming routes.